Muji claim to almost ‘un-brand’ their products, in doing so actually create a very strong brand image.
My next mini-project is creating a new ‘un-branded’ coffee company.
But can anything be ‘un-branded’?

Muji claim to almost ‘un-brand’ their products, in doing so actually create a very strong brand image.

My next mini-project is creating a new ‘un-branded’ coffee company.

But can anything be ‘un-branded’?